![]() HR can start building the engaged social community around its recruitment activities. The hiring of new people is a strong communication topic for the social media. The recruitment supports the marketing activities of the organization. The company has to choose the target groups, and the underlying analysis has to identify the right ways to reach them. The company has to choose the right mix of the recruitment sources, recruitment agencies and recruitment messages. It defines the competitive advantage of the organization on the job market. The recruitment strategy is a key success factor for the process. HR Recruiter has to be skilled to identify the right profile of the best candidate, and they have to be promoted to managers as the best hiring option. ![]() The recruitment is one of the best opportunities to enrich the organization, and it is the way to build the learning organization. ![]() The profile has to support enhancing the organizational capability. The profile of the ideal candidate has to be aligned with the corporate culture and corporate values. HR has to define the needed profiles (skills and competencies). The recruitment is the essential part of building the competitive advantage. The definition of the recruitment is not easy, and the whole process can be extremely complex. The recruitment is not just the operational HR process. The recruitment is not just external the internal recruitment has a enormous impact on the performance of the company and increases the satisfaction of employees.
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